Tag Archives: sweets

Another clue to the obesity problem

Food Facts is keeping a close eye out news that can help our community and the people they reach in their communities understand more about and combat the growing obesity problem in our country. Today we came across a fascinating new study that we wanted to make sure we shared with you.

A study conducted by Planet Money/National Public Radio outlines how Americans are spending money on the foods they eat. It uncovered that the country is spending more of their food budgets on sweets and processed foods than they were 30 years ago, in 1982. And while spending more on those items, we are spending the same percentage on fruits and vegetables. The scale is tipping, but in the wrong direction.

On average consumers spend 14.6% of their grocery money on fruits and vegetables. In 1982, that figure was 14.5%. Back in 1982, the grocery budget allowance for sweets and processed foods was 11.6% — considerably less than the amount allocated for fruits and vegetables. Today, in 2012, that figure has risen a whopping 11.6% to 22.9%! That’s a fairly dramatic increase.

There were other changes reflected in American spending habits as well. Meats, for instance, dropped by almost 10% of expenditures. Dairy product expenditures dropped to 11.1% from 13.3%. And spending on grains and baked goods increased from 13.2% to 14.4%.

So it appears that the data which was compiled from the Bureau of Labor Statistics reflects increases in spending on foods that aren’t nutritionally important for us and decreases in foods that are actually good for us.

There are reasons to believe that cost plays a part in these statistical changes. There are some fruits and vegetables that are less expensive now than they were in 1982 (costs adjusted for inflation) and others that are markedly higher. But in today’s economic climate and consumers trying to do whatever they can to stretch their dollars and make them go further, the perception may, in fact, be different than the reality. It does appear that people look at processed foods as a less expensive alternative to fresh and are moved by their budgets as opposed to nutritional quality. The concept of convenience also rears its head here, as it’s acknowledged that the idea of packaged products is still very appealing in our busy day and age.

While finances are a concern for all Americans right now, Food Facts wonders if we’re not sacrificing our health in an effort to tighten our belts. And sadly, if we’re tightening our belts with our food budgets, maybe that’s making more of us need to loosen our belts – literally.

Read more here: http://www.factsfiguresfuture.com/issues/july-2012/where-consumers-put-their-food-money.html

Who’s got the highest scores in the sugar ratings?

Foodfacts was not surprised to learn in a report released from the Environmental Working Group, we’ve discovered that many of the breakfast cereals are kids are eating could be reasonably marketed as desserts based on the amount of sugar per serving they contain.

America likes cereal. Moms and Dads like it. You pour it in a bowl, pour milk over it and you have breakfast. And most cereals try to make you feel good with claims like “Whole Grains”, “Natural” and other “healthy euphemisms”.

And our kids like cereals. They have funny commercials with memorable characters, brightly colored boxes with more memorable characters and sometimes, there’s even a surprise hiding in the box. But there’s an even better reason kids like cereals. They taste good. Actually, they taste sweet. They  taste so sweet, our kids probably don’t even think they’re having breakfast. It might as well be dessert.

Some of the products in the study contain as much sugar per serving than a piece of candy of a Twinkie. Here’s a list of the cereals who get the highest scores in the sugar ratings and should be receiving the lowest scores from Moms and Dads everywhere:

1. Kellogg’s Honey Smacks—55% sugar

2. Post Golden Crisp—51.9% sugar

3. Kellogg’s Fruit Loops Marshmallow—48.3% sugar

4. Quaker Oats Captain Crunch’s OOPS! All Berries—46.9% sugar

5. Quaker Oats Captain Crunch Original—44.4% sugar

6. Quaker Oats Oh’s—44.4% sugar

7. Kellogg’s Smorz—43.3% sugar

8. Kellogg’s Apple Jacks —42.9% sugar

9. Quaker Oats Captain Crunch’s Crunch Berries—42.3% sugar

10. Kellogg’s Fruit Loops Original—41.4% sugar

While it’s difficult to help our kids drown out the loud voice-overs from cereal commercials, there are things that have been able to keep the fun in breakfast while keeping the sugar out.

Make oatmeal together: Oatmeal is a pretty quick breakfast. Children love helping adults cook and measuring out the oatmeal and getting it into the pot can involve your child in the cooking process. Sliced bananas, an assortment of berries, raisins and other fruits can be fun mix-ins for oatmeal.

Add some dried fruit to the cereal you like: “Doctor” your healthier cereal with some sweet things that are better for your kids.

Prepare a “fun” looking breakfast: Breakfast smoothies and parfaits look like fun and can be much healthier than the traditional kids breakfast offenders.

FoodFacts hopes that information like this is continually put in front of the public. If we can all have a better understanding of how are kids SHOULD NOT be eating, we’ll have a better chance of having the food companies produce real foods that we can feel comfortable with our children consuming.