FoodFacts.com wanted to let our community know about a powerful new book titled Salt Sugar Fat by Michael Moss. We’re sure that the food-conscious consumers in our own network will find it a fascinating read.
The author is a Pulitzer Prize-winning reporter for The New York Times. In this important new book, Michael Moss explores how food and beverage companies are using salt, sugar and fat to addict consumers to their products so that we keep right on purchasing and eating them. His book links the rise of the processed food industry to the obesity epidemic plaguing our nation.
The average American is currently eating triple the amount of cheese that was consumed in 1970. We’re eating 70 pounds of sugar every day. And we’re consuming 8500 mg of salt daily (that’s double the recommended amount). That salt is coming directly from processed food products – not the salt we’re adding to our meals at the table. Currently one of every three adults and one of every five children is clinically obese. 26 million Americans have diabetes.
Michael Moss believes he understands how we arrived at this critical point in our nation’s health and in Salt Sugar Fat, he’s explaining it all. You’ll find examples from some of the most profitable food companies in existence like Kraft, Coca-Cola, Kellogg and Cargill. And he’s included the research to back it up.
The author takes the reader to the food labs where scientists calculate the “bliss point” for sugary beverages and enhance the “mouthfeel” of fats. He unearths the marketing techniques used to redirect consumers from the health risks of products, specifically focusing on the use of specific phrases and words to mislead the consumer into believing that there are actually health benefits connected to products that contain ingredients that are unhealthy. And he even speaks with company executives who confess that companies could never produce truly healthy alternatives to products that are currently available for purchase. Michael Moss brings to light the idea that the processed food industry could not exist without salt, sugar and fat.
FoodFacts.com understands the concerns of our community when it comes to the foods they purchase for themselves and their families. We know you seek to provide the healthiest choices in the products you purchase. This is an important read.
Find out more about the book here: http://www.stonehearthnewsletters.com/how-companies-use-salt-sugar-and-fat-to-addict-us/fat/?goback=.gde_2739521_member_208498208