Tag Archives: sales

Oatmeal now available at BK as a “healthier” option

Foodfacts.com has reported on the trend of “healthier” options becoming marketed at major fast-food chains. McDonald’s, Chick-Fil-A, Starbucks, and Denny’s have all opted to add oatmeal to their menus in hopes of reaching a newer demographic of consumers. Burger King is now including oatmeal on their menu for just $1.99 in hopes of boosting revenue for the remainder of the year. Check out the article below to find out more on this new menu item!

Huffington PostOatmeal is the new burger.

Burger King, the world’s second-largest hamburger chain, added oatmeal to its breakfast menu this week, joining a slew of other chains that have brought the hot cereal out of the cupboard and into restaurants and drive-thrus.
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Burger King says it is trying to offer customers a healthier breakfast option beyond its sausage croissant sandwiches and French toast dipping sticks. It’s also an attempt by the struggling chain to catch up to competitors and boost sagging sales by appealing to customers beyond its base of burger-and-fries fans.

“We are definitely looking to broaden our target and our audience,” said Leo Leon, vice president of global innovation for Burger King Corp.

Breakfast is becoming the most important meal of the day for restaurants – accounting for nearly 60 percent of traffic growth between 2005 and 2010. And oatmeal is the latest battleground. It’s low-cost, easily prepared and doesn’t spoil quickly. It also appeals to people who want quick, affordable food they perceive as healthier than the typical fast-food breakfast fare.
Starbucks Corp., the world’s biggest coffee chain, said its $2.49 oatmeal has become its most popular breakfast item since it launched in 2008. Last year, McDonald’s Corp., the world’s largest burger chain, added $2.99 oatmeal to its menu. Fast food chain Chick-fil-A and Denny’s casual dining restaurants also offer oatmeal, for $2.49 to 2.85 and 3.49 to 4.49, respectively. Burger King’s oatmeal, at $1.99, is the cheapest of the group.

Restaurants are trying to capitalize on oatmeal’s good-for-you reputation. But some industry experts say it’s not a good fit for fast-food chains.

McDonald’s has faced scrutiny for its oatmeal’s 4.5 grams of fat and 260 to 290 calories. That’s roughly equal to the number of calories in its own hamburger or cheeseburger. By comparison, Burger King’s oatmeal, which was created by Quaker Oats Co., has 110 to 270 calories and 1 to 4 grams of fat.

Still, Steve West, an analyst at Stifel Nicolaus, said: “People don’t go to Burger King or McDonald’s for their oatmeal … they go for an Egg McMuffin.”

For Burger King, oatmeal is part of a larger strategy. It’s critical for the chain to find a convenient new breakfast option. Burger King said 10 percent to 15 percent of its customers visit during breakfast. And the fast-food chain sells the majority of its food to go or at the drive-thru.

The company also is eager to replicate the success of McDonald’s, which has reinvented itself as a more hip and healthy place to eat, remodeling stores, offering wireless Internet service and introducing new salads, smoothies and coffee drinks. That’s brought in higher-income customers than the young males fast-food chains typically depend on – a demographic hit particularly hard by unemployment in the weak economy.

Burger King, based in Miami, has a lot of catching up to do. McDonald’s brought in more than $32 billion in U.S. sales last year, nearly four times Burger King’s $8.7 billion, according to research firm Technomic. That was a 4.4 percent increase for McDonald’s and a 2.5 percent decline for Burger King.

In the second quarter, Burger King’s profit fell 13 percent and its revenue fell 4 percent to $596.2 million, compared with a year earlier, due in large part to weakness in its North American operations. McDonald’s profit rose 15 percent and revenue grew 16 percent to $6.9 billion during its comparable period.

It’s going to take more than a hot meal to turn around Burger King’s business. Industry experts say the company has let its product lineup grow stale, and the quality of its stores has deteriorated.

“You can sell all the oatmeal and lattes and smoothies you want,” said West, the analyst. “But they’ve got to remodel the stores – for the most part Burger King stores are very old and rundown.”

Burger King, which has been reevaluating its business since it was acquired by investment firm 3G Capital last year, recently made other changes. The chain said Friday that it was retiring its mascot “The King” and launching a new campaign focused more on food. The company also added new salads and “Apple Fries” – apple slices cut to look like fries for its kids’ meals.

Greek Yogurt. Which is your favorite??

Foodfacts.com has noticed that a great number of followers favor Greek yogurts. These strained, often low-fat, high protein products are found to be the healthier options in comparison to the common yogurts which still contain whey. Also, people seem to find them very flavorful with less sugars.

We recently viewed a report which discussed the rising sales of Greek-style yogurt in the United States. Within the past five years Greek yogurt sales have climbed from $60 million a year to $1.5 billion, a 2500% sales growth in just half a decade. When many ponder the large increase, most people believe it’s due to rising health concerns within the US.

We have compiled 5 of the largest selling non-fat Greek yogurt brands. Based on total calories, sugar, protein, and controversial ingredients; try to decide which yogurt you would choose!

Chobani’s non-fat pomegranate Greek yogurt contains 140 total calories. The sodium content for 1 serving is 75mg, or 3% the daily value. This product also contains 19 grams of sugar, and 14 grams of protein, which is a decent amount. Controversial ingredients listed on the nutrition panel are natural flavors.


Yoplait’s Blueberry non-fat Greek Yogurt contains 130 total calories, and 95mg of sodium, which is slightly higher than the Chobani product. Also listed, 18 grams of sugar and 12 grams of protein. Sugar is slightly lower, which some may prefer, and the amount of protein is still a good amount for just 6 ounces. However, this yogurt contains two controversial ingredients; natural flavors and kosher gelatin.

Dannon’s non-fat Strawberry Greek yogurt contains 120 total calories. Sodium is decently low at with only 55mg, or 2% the daily value. This product contains 16 grams of sugar, and 12 grams of protein. The sugar in this products is the lowest among the other 4 choices, and the protein is still in a good range. The common controversial ingredient in this Greek yogurt is natural flavors.

Fage’s Greek Strained, Total 0%, Nonfat Yogurt with Honey contains 160 total calories. Some may feel this is too high for a Greek yogurt, because a large amount of other options are slightly lower. This products also contains 50mg of sodium, which is very low. However total grams of sugar is about 29. A plus, this product contains no added sugars, just honey. However, everyone has different preferences. This product is 11 grams of protein, in just 5.3 ounces, which is a good amount. Bonus, there are zero controversial ingredients.

Stonyfield’s Organic Oikos Nonfat Greek, Vanilla Yogurt contains 160 total calories. It also lists 90mg of sodium, which isn’t bad, but it is among the highest of some yogurts. The added organic sugars in this product help to round out 17 total grams, and provides 22 grams of protein per serving, which is 8 ounces. Like many others, this product contains a controversial ingredient in the form of organic natural vanilla flavor.

Which Greek yogurt would you choose???