Ten Nutrition Trends to Watch in 2010
November 6th, 2009
Top Nutrition Trends | Foodfacts.com
Foodfacts.com observes that consumers trying to balance healthcare concerns while facing economic realities will produce 10 noteworthy nutrition trends in 2010.
- Recession-proof eating: Consumers will eat more meals at-home, seeking value and comfort. The result: nostalgic brands will provide healthy returns for retailers.
- Stress relievers: Relaxation-providing products will provide an antidote for an anxious marketplace.
- Sleep Easy Foods: Foods delivering a better night’s sleep will be popular.
- Healthy Planet Eating: Green means go, reports Datamonitor’s Product Launch Analytics. Enviro-friendly products — “eco” will be ubiquitous — will continue to sell well.
- Functional Foods: Products that target specific body parts — muscles, bones, organs — will rise, with multitasking foods performing very well. Digestive well being and heart-healthy foods will find a receptive audience.
- Keep it simple: Consumers will reach for “cleaner” foods, those free from chemicals and unnatural ingredients.
- Energy Spikes: Look for ginseng, guarana, and taurine to make the transition from drinks to foods — with great bottom-line results for retailers.
- On the Defensive: Immunity boosters — foods the aim to bolster the body’s immune system — will remain strong in 2010. Foods with probiotics and antioxidants will lead the pack.
- Sneeze-Proof: Responding to the spike in allergy-sensitive consumers, products delivering allergy-friendly products will prosper. These include products by Allergy Friendly Foods that omit the top eight allergy-inducing food products.
- Going Down: Anti-inflammatory foods is a cutting-edge category for consumers, notes Monica Reinagel, author of “The Inflammation-Free Diet Plan.” Look for foods that promise this benefit.
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I think the same will go for number 7. with the spikes in energy products. They are already putting taurine in various gums and candies to give an energy boost to the consumers. People are sleeping less and working more, and require energy of some sort. Not the best way to get energy if you ask me, but people tend to want the easy fix.
Superfoods will also continue to gain in popularity. Look for the currently popular superfruits…acai, noni, mangosteen, goji…to expand out of the juice category and into other functional foods (jams, fruit leathers, frozen treats, etc.). Also, in keeping up with #4 above, local/U.S. superfoods such as almonds, concord grapes, cranberries, aronia berries, even sweet potatoes, should develop Superfood status.