We’re sure you’ve heard that craft sodas (handcrafted carbonated beverages) are the next big thing. The term “craft soda” has somehow developed a halo effect. It’s one of those terms that consumers assume infers a healthier option. And to be fair, a little internet research reveals that some of these sodas actually are better choices. According to most recent reports, craft sodas are flying off grocery store shelves and exciting consumers at restaurants across the country. So it makes sense that mainstream soda manufacturers want to get in on the action — especially since soda sales overall have been dropping pretty quickly here in the U.S.
That brings us to PepsiCo’s latest introduction — Caleb’s Kola craft soda. Sounds like it could be “handcrafted,” doesn’t it? Don’t be fooled though. The only major difference here is that Caleb’s Kola is sweetened with cane sugar. The rest of it really could be Pepsi.
Here are the nutrition facts straight from the new website:
Sodium: 50 mg
Sugar: 29 grams
How does that stack up against a regular Pepsi?
First, FoodFacts.com needs to mention that a can of Pepsi offers one 12 ounce serving. A bottle of Caleb’s Kola contains 10 ounces of soda. This smaller bottle does contain less calories per serving. It contains additional sodium. And it does contain what appears to be less sugar. A bottle of Caleb’s Kola contains a little over 7 teaspoons of sugar, while a 12 ounce can of Pepsi contains a little over 10 teaspoons. At the end of the day though, ounce for ounce, they’re fairly similar.
For us, an acceptable soda would feature a completely different ingredient list than sodas from the mainstream brands. As a general statement, sodas are chemical concoctions with absolutely no nutritional value. Many of the ingredients featured are harmful — phosphoric acid, caramel color, natural and artificial flavors. There’s just no way we could ever be fans of a beverage containing these items.
So how does the ingredient list for Caleb’s Kola read?
Sparkling Water, Cane Sugar, Caramel Color, Phosphoric Acid, Natural Flavor, Sodium Citrate, Caffeine, Gum Arabic, Citric Acid, Kola Nut Extract
FoodFacts.com can’t be a fan of Caleb’s Kola. The ingredient list isn’t so much different from the non-handcrafted options available.
As far as craft soda is concerned, we’ll keep right on looking. This one isn’t doing anything for us!