Category Archives: Natural Claims

Can Annie’s Homegrown survive General Mills’ ownership in tact?

general-mills-largeFoodFacts.com was quite surprised to hear the news that Annie’s Homegrown has been purchased and incorporated into the General Mills’ family of products. We were immediately reminded of Kashi and the Kellogg Company. While Kashi has been able to maintain some of its previous commitment to food quality, we do have to think about a long list of difficulties that have included lawsuits regarding unsubstantiated “natural” claims for many of its products. That wouldn’t have happened prior to its mainstream ownership. So what will happen to Annie’s Homegrown and can we anticipate the same sort of problems occurring with this much-loved brand?

Annie’s Homegrown specializes in good-for-your versions of guilty foods like Hamburger Helper. Now it has been bought by the company that actually makes Hamburger Helper. In mid-September, Annie’s became the sister of Betty Crocker and dozens of other non-natural brands that make up the food conglomerate General Mills.

Does this mean that Annie’s Cheeseburger Skillet meal, made from organic pasta and non-GMO ingredients, will soon become an unhealthy stew of trans fats, MSG, and the artificial flavors found in Hamburger Helper’s Cheeseburger Macaroni? Will future versions of Annie’s cute little cheddar bunny crackers contain Franken-ingredients like the de-germed yellow corn meal found in GM’s Chex Mix?

Probably not. GM may be the home of Lucky Charms and Totino’s Pizza Rolls, but it also owns the organic and natural brands Cascadian Farm, Muir Glen, and Larabar. Food experts say there’s no reason GM would pay millions of dollars for these trusted brands just to destroy them. Of course, GM could make subtle ingredient changes that would slowly de-healthify its natural and organic brands to save money.

But retailers believe that, so far, this hasn’t been the case. David Clark, COO of online grocer Door to Door Organics, says despite being owned by General Mills for 15 years, Cascadian Farm and Muir Glen products still meet Door to Door’s standards, which include having no trans fats, high-fructose corn syrup, growth hormones, or artificial flavors or colors. He hopes the same will hold true for Annie’s.

We hope they’re right. Even we have to admit that the General Mills’ brand family DOES in fact include natural and organic brands. The problem with that, though, is that there are many consumers who think twice before picking up a Cascadian Farm organic product BECAUSE of its General Mills’ ownership. We know that there are countless families who depend on Annie’s products for their children. They choose Cheddar Bunnies instead of Goldfish, Cheeseburger Skillet Meal instead of Hamburger Helper, Mac and Cheese with real ingredients. Annie’s Homegrown plays an important role in the lives of nutritionally aware families. It’s a role we hope continues regardless of their ownership.

http://www.prevention.com/food/smart-shopping/will-general-mills-ruin-annies-homegrown

Kellogg’s dropping “Natural” labeling on certain Kashi products in response to another lawsuit

Kellogg's Drops Natural Claims from Certain Kashi ProductsThe latest in an unending series of manufacturer responses to lawsuits regarding false “natural” claims …

Cereal giant Kellogg’s says it will no longer use the labels “All Natural” or “Nothing Artificial” on certain Kashi products as part of an agreement to settle a class-action lawsuit. The company will also pay $5 million to settle the suit.

In a statement, Kashi’s corporate parent, Kellogg Co. said it stood by its advertising and labeling practices but that it would change its formulas or labels nationally by the end of the year.

The suit had accused Kashi of misleading people by using the phrase “All Natural” or “Nothing Artificial” on products that contained a variety of synthetic and artificial ingredients. Among the ingredients listed in the suit were pyridoxine hydrochloride, calcium pantothenate, hexane-processed soy ingredients, ascorbic acid, glycerin and sodium phosphate.

The settlement was filed May 2 in U.S. District Court in California and is subject to court approval.

As people look to stick to diets they feel are wholesome, companies have flooded supermarket shelves with products marketed as being “natural.” But more recently, numerous lawsuits have challenged their use of the term on products that contain ingredients some say don’t fit that definition.

The mounting legal challenges have prompted several companies to remove the word from packaging. PepsiCo Inc., for instance, changed its “Simply Natural” line of Frito-Lay chips to “Simply,” even though the ingredients didn’t change. Likewise, its “Natural Quaker Granola” was changed to “Simply Quaker Granola.”

PepsiCo also agreed to remove the words “all natural” from its Naked juices to settle a lawsuit that noted the drinks contained artificial ingredients.

The Food and Drug Administration says it doesn’t have an official definition for the term “natural,” noting that a food product has likely been processed and is “no longer the product of the earth.” But the agency notes that it has not objected to the use of the term if the food does not contain added color, artificial flavors or synthetic substances.

While FoodFacts.com certainly understands the FDA’s stance regarding artificial colors and flavors, we do wonder about their definition of synthetic substances. And yes, they are right about food products likely having been processed, but we’d love for them to take a good look at the ingredient lists for some organic and gluten-free food products. While some of these packaged organic and gluten-free foods could technically be called processed, their ingredient lists look nothing like their counterparts. We have to believe that if some manufacturers can manage to use ingredients that can easily be defined as natural, they probably all can. That said, we also think that the FDA can come up with a definition for natural that could bring an end to the false claims — and the lawsuits.

http://www.nbcnews.com/business/consumer/suit-prompts-kelloggs-drop-natural-labels-kashi-products-n100391