Category Archives: Kellogg’s

Kellogg’s dropping “Natural” labeling on certain Kashi products in response to another lawsuit

Kellogg's Drops Natural Claims from Certain Kashi ProductsThe latest in an unending series of manufacturer responses to lawsuits regarding false “natural” claims …

Cereal giant Kellogg’s says it will no longer use the labels “All Natural” or “Nothing Artificial” on certain Kashi products as part of an agreement to settle a class-action lawsuit. The company will also pay $5 million to settle the suit.

In a statement, Kashi’s corporate parent, Kellogg Co. said it stood by its advertising and labeling practices but that it would change its formulas or labels nationally by the end of the year.

The suit had accused Kashi of misleading people by using the phrase “All Natural” or “Nothing Artificial” on products that contained a variety of synthetic and artificial ingredients. Among the ingredients listed in the suit were pyridoxine hydrochloride, calcium pantothenate, hexane-processed soy ingredients, ascorbic acid, glycerin and sodium phosphate.

The settlement was filed May 2 in U.S. District Court in California and is subject to court approval.

As people look to stick to diets they feel are wholesome, companies have flooded supermarket shelves with products marketed as being “natural.” But more recently, numerous lawsuits have challenged their use of the term on products that contain ingredients some say don’t fit that definition.

The mounting legal challenges have prompted several companies to remove the word from packaging. PepsiCo Inc., for instance, changed its “Simply Natural” line of Frito-Lay chips to “Simply,” even though the ingredients didn’t change. Likewise, its “Natural Quaker Granola” was changed to “Simply Quaker Granola.”

PepsiCo also agreed to remove the words “all natural” from its Naked juices to settle a lawsuit that noted the drinks contained artificial ingredients.

The Food and Drug Administration says it doesn’t have an official definition for the term “natural,” noting that a food product has likely been processed and is “no longer the product of the earth.” But the agency notes that it has not objected to the use of the term if the food does not contain added color, artificial flavors or synthetic substances.

While FoodFacts.com certainly understands the FDA’s stance regarding artificial colors and flavors, we do wonder about their definition of synthetic substances. And yes, they are right about food products likely having been processed, but we’d love for them to take a good look at the ingredient lists for some organic and gluten-free food products. While some of these packaged organic and gluten-free foods could technically be called processed, their ingredient lists look nothing like their counterparts. We have to believe that if some manufacturers can manage to use ingredients that can easily be defined as natural, they probably all can. That said, we also think that the FDA can come up with a definition for natural that could bring an end to the false claims — and the lawsuits.

http://www.nbcnews.com/business/consumer/suit-prompts-kelloggs-drop-natural-labels-kashi-products-n100391

GMO Inside needs our help getting GMOs properly labeled or completely out of our breakfast cereals

FoodFacts.com is aware of our community’s strong feelings regarding the genetically modified ingredients in our food supply. We know how important to is to you to educate yourself, shop carefully, and stay aware of the latest developments in the GMO controversy. When we saw this information today, we knew our community needed to know the details of how they can lend a hand in the ongoing battle over GMO labeling.

GMO Inside is a group devoted to the rights of food consumers to know if the foods they are purchasing contain genetically modified ingredients. They have announced that they are calling on Kellogg’s and General Mills regarding the GMO ingredients in their breakfast cereals and effectively start over with consumers by labeling or removing those ingredients from their products. It’s called the “Fresh Start” action and you can help to move these breakfast cereal giants in the right direction.

During the month of January at http://gmoinside.org/take-action/ , GMO Inside needs all of us to to sign petitions, phone both of these companies to request non-GMO products, and comment accordingly on the Facebook profiles of each company and their brands. For Kellogg’s, the brands include Corn Flakes, POPS, Froot Loops, Frosted Flakes and Special K. They are also the manufacturer of MorningStar Farms products and Keebler. General Mills boasts Lucky Charms, Cheerios, Chex and Kix as well as the Pillsbury and Betty Crocker brands. There are plenty more, these are just examples for both companies.

In addition to the effort to get the brands to label or remove GMO ingredients, GMO inside is also asking both brands to withhold funding from any opposition to the new Washington State ballot initiative for labeling GMO ingredients. This will come up for a vote during the next election season. It is important to note that both Kellogg’s and General Mills are selling their products in Europe, WITHOUT GMO ingredients.

The GMO Inside “Fresh Start” initiative has already gained over 5,000 signatures on their petition.

FoodFacts.com and GMO Inside share the same philosophies on the controversial topic of GMO ingredients. GMOs have never been proven to be safe for consumers. We find new studies constantly that raise serious issues about health issues that may be linked to genetically modified foods. And in addition, we are aware that the planting of GMO crops has actually increased the use of the pesticides and herbicides, proving harmful for farmers worldwide.

We urge our community to take action and visit the GMO Inside link to support this very important initiative.
Read more: http://www.marketwatch.com/story/fresh-start-for-2013-national-coalition-calls-on-us-cereal-giants-to-take-gmos-out-of-our-breakfasts-2013-01-17