Honestly, that was our question when we heard that last month Baskin-Robbins introduced its new Camouflage Ice Cream. While its a lovely concept that Baskin-Robbins wanted to honor veterans and our military, we’re not quite sure that anyone was ever thinking about consuming ice cream that looks like camo. Overall, the reviews we’ve read were positive … once people got past the unusual appearance. But that unusual appearance (dark brown, light brown and khaki green) peaked our interest.
We thought we’d take a closer look.
On the Baskin-Robbins website, you’ll find this description for the new flavor: “Chocolate, Salty Caramel, and Cake flavored ice creams team up to make a flavor so delicious, you’ll never see it coming.” Admittedly, the flavor combination sounds interesting. But let’s find out what’s really going on inside those scoops.
In every 4 ou. serving you’ll find:
Fat: 14 grams
Saturated Fat: 9 grams
Sugar: 19 grams
It’s ice cream and no one expects ice cream to carry stellar nutrition facts. Ice cream is all about ingredients. And here are the ingredients for Baskin-Robbins camouflage ice cream:
Cream, Nonfat Milk, Sugar, Corn Syrup, Vanilla Cream Flavor Base [Sugar, Water, High Fructose Corn Syrup, Modified Corn Starch, Titanium Dioxide (Color), Salt, Natural and Artificial Flavor, Potassium Sorbate (Preservative)], Whey Powder, Salt Caramel Base [Corn Syrup, Butter (Cream, Salt), Water, Sugar, Sweetened Condensed Skim Milk (Condensed Skim Milk, Sugar), Natural Flavors, Caramel Color, Annatto (Color), Salt, Carrageenan, Sulfites], Chocolate Liquor and Cocoa processed with alkali, Stabilizer/Emulsifier Blend (Cellulose Gum, Mono and Diglycerides, Guar Gum, Carrageenan, Polysorbate 80), Caramel Color, Red 40, Yellow 5 , Blue 1, Yellow 6, Natural Flavors (Contains Barley).
Like we said, ice cream is all about the ingredients. First of all we now understand how that interesting camo pattern was achieved. There are far too many colorful ingredients in this list. In addition, 15 of the 38 ingredients are controversial. Too many ingredients to begin with and too many controversial ingredients on top of that.
The question remains. Did anyone really need this? Our answer is absolutely not. We never wanted to eat camo. And we certainly don’t want to eat camo made from these ingredients.