That’s how Baskin-Robbins is promoting its new Icing on the Cake flavor on their website.
We’ve got to be honest with you. FoodFacts.com isn’t really certain that this can actually be classified as ice cream. We don’t know that we’ve encountered an ice cream product that contains 72 ingredients. Some of the most interesting flavors of ice cream available don’t contain anything close to 72 ingredients.
Here they are, in all there not-so-glorious glory:
Cream, Nonfat Milk, Confetti Swirl Ribbon [Powdered Sugar (Sugar, Corn Starch), Peanut Oil, Maltodextrin, Nonpareils (Sugar, Corn Starch, Confectioner's Glaze, Yellow 5, Carnauba Wax, Red 3, Blue 1, Red 40, Yellow 6, Blue 2), White Coating (Sugar, Partially Hydrogenated Palm Kernel and Palm Oils, Reduced Mineral Whey Powder, Whole Milk Powder, Nonfat Dry Milk, Soy Lecithin as an Emulsifier, Salt), Stabilizer (Mono and Diglycerides, Hydrogenated Soybean Oil, Tocopherol, Ascorbic Acid, Citric Acid as an Antioxidant, Soy Lecithin as an Emulsifier), Salt], Sugar, Cake Pieces (Unbleached Wheat Flour, Sugar, Palm Oil, Water, Nonfat Milk Powder, Salt, Natural Flavors), Frosted Cookie Freckles [Sugar, Coconut Oil, Buttermilk Powder, Natural Flavor, Titanium Dioxide (Color), Artificial Colors (Yellow 6 Lake, Yellow 5 Lake, Blue 1 Lake), Soy Lecithin as an Emulsifier], Vanilla Cream Flavored Base [Sugar, Water, High Fructose Corn Syrup, Modified Corn Starch, Titanium Dioxide (Color), Salt, Natural and Artificial Flavor, Potassium Sorbate (Preservative)], Corn Syrup, Whey Powder, Emulsifier/Stabilizer Blend (Cellulose Gum, Mono and Diglycerides, Guar Gum, Carrageenan, Polysorbate 80), Natural Flavors.
22 of these ingredients are controversial — about 30% of the total ingredients are items we really don’t want to be eating. And two of them stand out above and beyond the others.
The use of confectioner’s glaze is especially unappealing. For those who are not clear on what confectioner’s glaze is — it’s actually shellac (commonly used to varnish wood surfaces). Shellac is actually a chemical secreted by female lac bugs (Laccifer lacca), a type of “scale insect.” They create shellac in order to form sheltering tunnels as they travel along the outside of trees. It is extracted for industrial use by scraping bark, bugs and tunnels off of trees in Asian forests and into canvas tubes. The tubes are then heated over a flame until the shellac melts and seeps out of the canvas, after which it is dried into flakes for sale. Before use in food or as varnish, the shellac must be re-dissolved in denatured alcohol.
The second one we take serious issue with is carnuba wax. That’s the same wax that’s used in car wax and shoe polish. And in Icing on the Cake, we get to eat it.
Is this really ice cream? We’re not so sure.
So, Baskin-Robbins, we’d really rather not have our cake and lick it too. It’s kind of toxic. Sorry.