Category Archives: children

American kids aren’t getting enough hydration

Girl-drinking-water-homepageThe human body needs water to function. We can actually survive for a longer period of time without food than we can without water. It’s such a simple thing and something we can easily take for granted in our daily diets. What are you drinking every day? What are our kids drinking? Surprisingly, for our kids there may not be enough water on the beverage menu.

More than half of all children and adolescents in the U.S. are not getting enough hydration–probably because they’re not drinking enough water–a situation that could have significant repercussions for their physical health and their cognitive and emotional functioning, according to the first national study of its kind from Harvard T.H. Chan School of Public Health.

The study also found racial/ethnic and gender gaps in hydration status. Black children and adolescents were at higher risk of inadequate hydration than whites; boys were at higher risk than girls.

The study appears online June 11, 2015 in the American Journal of Public Health.

“These findings are significant because they highlight a potential health issue that has not been given a whole lot of attention in the past,” said lead author Erica Kenney, a postdoctoral research fellow in the Department of Social and Behavioral Sciences at Harvard Chan School. “Even though for most of these kids this is not an immediate, dramatic health threat, this is an issue that could really be reducing quality of life and well-being for many, many children and youth.”

Drinking enough water is essential for physiological processes such as circulation, metabolism, temperature regulation, and waste removal. Although excessive dehydration is associated with serious health problems, even mild dehydration can cause issues, including headaches, irritability, poorer physical performance, and reduced cognitive functioning.

The researchers looked at data from 2009-2012 on more than 4,000 children and adolescents aged 6 to 19 years who participated in the National Health and Nutrition Examination Survey, a study of the health of U.S. children and adults conducted each year by the Centers for Disease Control and Prevention. They used urine osmolality–a measure of how concentrated a person’s urine is–to determine whether or not participants were adequately hydrated.

They found that a little more than half of all children and adolescents weren’t getting enough hydration. Boys were 76% more likely than girls, and non-Hispanic blacks were 34% more likely than non-Hispanic whites, to be inadequately hydrated.

Notably, nearly a quarter of the children and adolescents in the study reported drinking no plain water at all.

“The good news is that this is a public health problem with a simple solution,” said senior author Steven Gortmaker, professor of the practice of health sociology. “If we can focus on helping children drink more water–a low-cost, no-calorie beverage–we can improve their hydration status, which may allow many children to feel better throughout the day and do better in school.”

Nearly one quarter of the kids included in this study were not drinking any plain water at all. That’s an incredible statement. It begs a serious question. What are they drinking? Unfortunately, we probably all know the answers … sodas and other sugary drinks. Beverages we’d all be better off not drinking appear to be replacing essential hydration for far too many kids.

FoodFacts.com wants us all to remind ourselves that while we’re figuring out the healthiest diets we can feed our children — devising ways we can sneak vegetables into meals creatively, avoiding artificial colors and other ingredients we know are detrimental to their health and unnecessary in their diets and ensuring that they’re getting the nutrients that will help them grow and flourish — let’s not forget about their beverages. Let’s remember the importance of hydration to the growth and development of our children. Our diets aren’t just about the foods we eat. We need to drink healthy too.

http://www.sciencedaily.com/releases/2015/06/150611174200.htm

More than an hour of TV time can make a kindergartener a couch potato

la-sci-sn-one-hour-tv-watching-overweight-obes-001What do you think of when you hear the term “couch potato?” Most picture a rather slovenly individual spending hours in front of the television, usually accompanied by junk food. The person in that imaginary image is probably overweight, too. Can kids be couch potatoes? How much time in front of the tv would qualify? The American Academy of Pediatrics has set the recommended screen time for children at less than two hours every day. But a new study finds that an hour of television each day can put a kindergartener at risk for being overweight or obese.

Kindergarten children who watched television for more than one hour a day were 52% more likely to be overweight than their schoolmates who watched less TV, researchers said. The kids who spent at least an hour each day in front of the boob tube were also 72% more likely to be obese.

These figures are based on data from 12,650 children from around the country who started kindergarten in the fall of 2011 and were enrolled in a study run by the U.S. Department of Education. Researchers measured the height and weight of each young student (which were used to calculate their body mass index), and parents were asked how much TV time their kids got.

The average amount of time this nationally representative group of kindergartners spent watching TV was 3.3 hours. When the researchers did their statistical analysis to link time spent watching TV with weight, they controlled for factors that might have skewed the results, like gender, race, ethnicity and socioeconomic status.

The researchers also took into account the number of hours the kids spent using computers, but it turned out that had no correlation with the children’s BMI.

One year after they entered the study, 10,853 of the children had their height and weight measured again, and their parents updated the researchers on their television-viewing habits. The results were once again striking: Compared to the kids who watched less than an hour of TV per day, those who watched an hour or more were 39% more likely to become overweight between kindergarten and first grade. They also were 86% more likely to become obese during that time.

The American Academy of Pediatrics recommends that children limit their total screen time — including time in front of the TV — to less than two hours per day. But these results suggest their advice may be overly generous.

“Given the data presented in this study, the AAP may wish to lower its recommended TV viewing allowances,” Dr. Mark DeBoer, a pediatric endocrinologist at the University of Virginia, said in a statement.

Kids love television. That’s no secret. There are so many great and educational shows today for kindergarten kids. FoodFacts.com knows that there’s plenty of quality viewing available. But the quality of the show has nothing to do with the effects of our kids sitting in front of a TV for hours. We found it interesting that computer habits (computers are still a screen) had no correlation to weight gain and obesity. Kids aren’t eating in front of the computer and they’re certainly not drinking anything near a keyboard. But they are while watching their favorite shows. The good news here is that parents are in control of their kindergarteners viewing habits and CAN make a big difference. Get them outside. Play a board game. Read them a book. Let them help in the kitchen. Let’s help our children view television as one of a variety of choices for how to spend their time … not the preferable one.

http://www.latimes.com/science/la-sci-sn-one-hour-tv-watching-overweight-obese-20150426-story.html

Wendy’s drops soda from kids meals … sort of, but not really

WendysKidMealSorry Wendy’s. FoodFacts.com is really not trying to minimize your efforts to offer healthier options to consumers. But it’s true … a kids meal without a soda is still a kids meal. It’s still full of calories, fat and sodium, not to mention ingredients your average child can’t pronounce and doesn’t need. Plus, you really didn’t remove it, you just stopped promoting it.

Wendy’s is the latest fast-food chain to remove the soda option from kids’ meal menus.

That means when parents drive through a pick-up window, they won’t see soda as an option on the menu board, but if they decide to order one, they won’t be turned down.

The fast-food chain is the most recent to cave to pressure from children’s health advocacy groups. McDonald’s made a similar commitment to drop soda from Happy Meals in 2013, after partnering with the Alliance for a Healthier Generation, a group aimed at fighting childhood obesity.

The Center for Science in Public Interest released a statement Thursday saying that Wendy’s was removing the soda option from menu boards and kids’ meals.

The statement said they hoped Wendy’s would also offer healthier choices including, “whole grain rolls, offering more fruit and vegetable options, reducing sodium across the menu, and dropping Frostys from the children’s menu.”

Unlike some fast-food chains, Wendy’s default drink choice was never soda, Bob Bertini, a spokesman for Wendy’s said in an e-mail to USA TODAY Network.

“When ordering a kids’ meal, the customer is asked what beverage they prefer,” Bertini wrote. “The change is the kids’ meal beverage options which are shown on our menu boards.”

Bertini says the fast-food company began displaying images of “healthful beverage options,” including 1% white or chocolate milk, bottled water and 100% juice.

He says the kids’ meal soft drink option no longer appears on the chain’s menu boards, inside the restaurants, at the pick-up windows or on the mobile app in the U.S. and Canada.

While soda is no longer the default drink, it still remains one of the most profitable items for fast-food chains like McDonald’s and Wendy’s, according to Jesse Bragg, media director for Corporate Accountability International.

Bragg says nothing will be solved until the marketing practices that draw kids to fast food is curbed.

“It’s incredibly difficult to enforce on a local level in the fast food industry,” Bragg said.

For children’s health advocates the battle is far from over. In the soda wars, other restaurants such as Subway, Arby’s and Chipotle do not offer soda on the kids’ menu.

But, one of the giants is still left standing — Burger King.
“Two down, one to go,” says Howell Wechsler, chief executive officer of Alliance for a Healthier Generation.

An email statement from Burger King said the company is, “currently in the process of analyzing the removal of fountain drinks from our kids’ menu boards.”

So to clarify this “change” even more — you CAN still get a soda with a kids meal at Wendy’s. The soda is simply not being promoted on the menu boards. Nearest we can tell, that’s not much of a change. It’s not like consumers are actually being told in the store that they can no longer order a soda with the kids meal. THAT would be a change. Taking the image of the soda out of the pretty picture of the kids meal and leaving the word soda out of the kids meal description on the menu board … not so much.

http://www.usatoday.com/story/news/nation-now/2015/01/15/wendys-drops-soda-kids-meal-fast-food/21814699/

Dads consuming too much sugar may increase the risk of obesity in their children

High SugarMost research regarding childhood obesity as it relates to parents and pregnancy points to the dietary habits of mothers. We’re actually quite accustomed to moms, as the carriers of their children, as the “important link” to their health. Expectant mothers shouldn’t smoke, shouldn’t consume caffeine, need to be concerned about mercury levels in their diets, need to avoid alcohol, are discouraged from dying their hair … the list grows longer just about every year. And that makes sense. Growing babies receive their nourishment directly from the women in which they develop. And proper development requires some restrictions. We rarely hear about dads in the same manner.

But now there appears to be a link between a father’s sugar consumption just before conception and an increased risk of obesity in his offspring.

A new study shows that increasing sugar in the diet of male fruit flies for just 1 or 2 days before mating can cause obesity in their offspring through alterations that affect gene expression in the embryo. There is also evidence that a similar system regulates obesity susceptibility in mice and humans. The research, which is published online December 4 in the Cell Press journal Cell, provides insights into how certain metabolic traits are inherited and may help investigators determine whether they can be altered.

Research has shown that various factors that are passed on by parents or are present in the uterine environment can affect offspring’s metabolism and body type. Investigators led by Dr. J. Andrew Pospisilik, of the Max Planck Institute of Immunobiology and Epigenetics in Germany, and team member Dr. Anita Öst, now at Linkoping University in Sweden, sought to understand whether normal fluctuations in a parent’s diet might have such an impact on the next generation.

Through mating experiments in Drosophila melanogaster, or fruit flies, the scientists found that dietary interventions in males could change the body composition of offspring, with increased sugar leading to obesity in the next generation. High dietary sugar increased gene expression through epigenetic changes, which affect gene activity without changing the DNA’s underlying sequence. “To use computer terms, if our genes are the hardware, our epigenetics is the software that decides how the hardware is used,” explains Dr. Öst. “It turns out that the father’s diet reprograms the epigenetic ‘software’ so that genes needed for fat production are turned on in their sons.”

Because epigenetic programs are somewhat plastic, the investigators suspect that it might be possible to reprogram obese epigenetic programs to lean epigenetic programs. “At the moment, we and other researchers are manipulating the epigenetics in early life, but we don’t know if it is possible to rewrite an adult program,” says Dr. Öst.

The fruit fly models and experiments that the team designed will be valuable resources for the scientific community. Because the flies reproduce quickly, they can allow investigators to quickly map out the details of how nutrition and other environmental stimuli affect epigenetics and whether or not they can be modulated, both early and later in life.

“It’s very early days for our understanding of how parental experiences can stably reprogram offspring physiology, lifelong. The mechanisms mapped here, which seem in some way to be conserved in mouse and man, provide a seed for research that has the potential to profoundly change views and practices in medicine,” says Dr. Pospisilik.

FoodFacts.com found this research exceptionally fascinating. First, it brings fathers directly into the health mix on a different level, clearly stating that their contribution to the developing child goes beyond genetics. And subsequently, the idea that science can use this information to determine whether or not there can be some sort of modulation of these effects may prove to be quite valuable in the war against obesity.

Until that can be determined, it’s probably a good — and simple — idea for dads to limit their sugar intake prior to conception. Moms already give up quite a bit in order to achieve healthy pregnancies. Giving up sugar is surely an easy and temporary sacrifice for fathers to make to contribute to that goal.

http://www.sciencedaily.com/releases/2014/12/141204140737.htm

How much money does obesity cost the world? A new report claims that it’s just as much as war and terrorism.

_pek102d_4944201It’s no secret that the obesity epidemic is costing governments money. Until now though, it’s been difficult to measure exactly how expensive it’s become.

The obesity epidemic is now so widespread it is hurting economies as much as war and terrorism, new research reveals.

More than 2.1 billion people are overweight or obese – costing the world US $2 trillion a year.  And while China has lower obesity rates than advanced economies, its numbers are rising fast.

The study, published by McKinsey & Company, calculated the combined social burden by estimating the cost of health care, lost productivity and mitigating the impact of obesity.
According to the research, obesity costs US$600 billion more than alcoholism, US$1.1 trillion more than outdoor air pollution and US$1.3 trillion more than drug use. It has the same impact on the economy as war and terrorism, and is just short of having the same negative impact as smoking.

Almost 30 per cent of the world’s people are overweight or obese, more than twice the number who are undernourished.

McKinsey estimates that if obesity rates continue, almost half of the world’s adult population will be overweight or obese by 2030.

A report in medical journal The Lancet reveals China has 62 million obese people – behind only the United States.

While the battle of the bulge remains a relatively adult problem in China, obesity in children is growing at alarming rates. Almost a quarter – about 23 per cent – of Chinese boys under the age of 20 are either overweight or obese, as are 14 per cent of girls.

The prevalence of obesity in cities is up to four times that in rural areas. And obesity rates are expected to rise as incomes go up in poorer areas.

China is attempting to combat the growing obesity problem by constructing more playgrounds and making exercise mandatory in schools.

However, McKinsey argues that obesity reduction requires engagement from many sectors, including government, retailers, consumer-goods companies, restaurants, media organisations, educators and health-care providers.

It’s so important to emphasize that the obesity crisis is a global problem. FoodFacts.com also wants to emphasize that the growth of this crisis tracks closely with the enormous growth in the availability and popularity of processed foods, junk foods and fast foods across the globe. That’s not coincidental. Fat, sugar and sodium ARE the issues of the day. Controversial ingredients like high fructose corn syrup are adversely affecting our health, regardless of how the food industry attempts to explain them away.

Obesity, at its most minor level, changes people’s lifestyles in countless negative manners. At it’s worst, it causes debilitating disease and death. And it’s costing countries horrendous amounts of money for a condition that is completely preventable. It’s time to make real changes to our food supply on a global level.

http://www.scmp.com/news/china/article/1645764/obesity-epidemic-costs-world-much-wars-and-terrorism-report-says

Nutritionally, it’s all about the first 1,000 days of life

the-importance-of-fiber-during-pregnancy-newFoodFacts.com has devoted a lot of blog space discussing the importance of children’s nutrition. We’ve certainly had plenty of good reasons for that — the obesity epidemic has affected our kids in a profound way, compromising their health and altering their young lifestyles. Much has been done in an effort to change and ultimately reverse the crisis. School lunches are under new regulations. First Lady Michelle Obama has done a wonderful job with her groundbreaking Let’s Move campaign. We’ve even seen some major manufacturers commit to ditching artificial food colors in products our children love.

But what if we started earlier in our children’s lives? What if healthy eating started, say, at conception, and lasted throughout the first 1,000 days of a child’s life?

That is what Lucy Martinez Sullivan hopes to drill into the national and international conversation with her organization, 1,000 Days. “I realized how little attention and how little money had been focused” on this stage in life, she said.

The most important time to pay attention to a child’s nutrition is from the time of conception until they are 2 years old. Good nutrition during this critical window can change their lives, leading to better growth of brain and body.

Certainly, some of the important focuses of 1,000 Days are conditions in poorer countries without great infrastructure. But the U.S. ranks among the top 10 worst-performing countries when it comes to several major factors of child and maternal health. We are a part of this as much as anywhere else.
Sullivan is on a campaign to get the message out to decision makers, world leaders, and perhaps most important, parents.

To try to help her expand the reach of her campaign, she partnered with a woman so many of us know, Heidi Murkoff — otherwise known as the writer of the “What to Expect” books.

“The lack of interest” in the earliest years of life “is just startling,” Murkoff said. “The whole focus is on elementary school kids. They’re already 9 years old.”

Did you know, according to the Journal of Obesity in 2012, that french fries are the most common “vegetable” among 12-15 month olds in North America? With 18.5 percent of them eating fries at least once a day? Or that by 19 to 24 months, 62 percent of toddlers had eaten a baked dessert, 20 percent consumed candy, and 44 percent had consumed a sweetened beverage, according to the Annals of Nutrition and Metabolism in 2013?

So while many countries that Sullivan deals with are in crisis mode because the children are undernourished, ours are poorly nourished. And that means their brains aren’t growing, they are in trouble physically, and it will be hard to dig out from under the damage already done.

So what now? As far as these two powerhouses are concerned, they will work together to try to engage the next generation of moms, policy makers and advocates to ensure a better start for babies worldwide.

Murkoff said she wants to see healthy food become more affordable and available. She wants to see more help to support breastfeeding for those who are able. “It’s a process that doesn’t come naturally,” she said. But many women want to, they just don’t know how. Or they are forced to return to work, many times to a place or shift work that doesn’t allow for pumping.

What does this mean for you and me? We need to change the way we all look at nutrition, childhood obesity and what causes a lack of good health — from the earliest days. That will help us prevent the worst diseases and health outcomes for the newest generation.

And, Murkoff noted, we have to “nurture the nurturer.”

That sentiment, Sullivan noted, will happen if we work to change policies, like a lack of paid maternity leave. How can we feed our children well, or even attempt to breastfeed them, if we have to return to work shortly after birth? How can we watch what goes into their little bodies if we can’t cobble together good childcare for those of us who do work? How can we feed them fresh fruits if we live in areas that have nothing but corner stores?

“The more we neglect populations…the more these families get locked into a cycle of bad health,” Sullivan said. “We need to set moms up to succeed.”

There’s so much critical information that’s revealed here. The research cited is fairly astounding. And it certainly points to the idea that we can do so much better for our children here in the U.S. We can remember when people were appalled when ketchup was considered a vegetable in school cafeterias and now we’re finding out that french fries are the most common “vegetable” for a substantial percentage of one-year-olds. It’s absolutely time to focus more energy on the nutritional quality of diets for the youngest among us. We’ll be doing so much for the health of future generations — and, in doing so, we’ll have a better opportunity reverse the obesity crisis once and for all.

http://www.washingtonpost.com/news/parenting/wp/2014/10/21/good-nutrition-during-the-first-1000-days-of-life-is-critically-important/

Parents: here’s another great reason to spend more time in your own kitchen!

cooking togetherHere at FoodFacts.com, we spend a lot of time talking about the importance of preparing meals at home. You know the reasons we’re such strong proponents of home cooking — better ingredients, less salt, less sugar and healthier fats are among the finer points. But we should never forget to include the idea that home-cooked meals that utilize fresh ingredients win on flavor over processed foods every single time.

For parents, especially, cooking at home is a significant aspect of raising healthy kids. With the obesity crisis at unprecedented levels, home cooking makes a real difference in the lives of our children. It also helps our kids develop a taste for foods that aren’t chicken nuggets so that they’ll actually embrace the vegetables and fruits that are an important part of their healthy diet. It seems that new information has revealed that eating home-cooked meals does exactly that!

Research to be presented at the Annual Meeting of the Society for the Study of Ingestive Behavior (SSIB), the foremost society for research into all aspects of eating and drinking behavior, suggests that the amount time parents spend on food preparation at home influences children’s food intake decisions made in the laboratory without parental supervision.

“In general, research shows that children tend to eat inadequate amounts of nutrient-rich foods while eating large amounts of sugary and fatty foods,” Shehan said. “It’s encouraging to see that parents can possibly affect the quality of their children’s food choices outside the home by spending more time cooking.”

The main findings showed that children whose parents reported more time spent on food preparation at home independently chose to eat meals that were lower in energy density (a measure of calories per gram) than children whose parents reported less food preparation time. In other words, the children whose parents reported more time on food preparation tended to make healthier food choices in the lab than children whose parents spent less time at home on food preparation, even without parental supervision.

The study, conducted through Penn State’s Department of Food Science and Department of Nutritional Sciences, involved 61 children between ages 4 and 6 and their parents. Each family in the study participated in two laboratory visits, where children tasted and rated their liking of a variety of foods and were then given unlimited access to these foods without adult instruction or interference. Children were allowed to eat as much or as little of any of the foods presented, which included highly energy dense foods such as chicken nuggets and chocolate chip cookies, as well as lower calorie foods such as grapes and broccoli. Meanwhile, parents completed questionnaires addressing various topics including their home food environment, their child’s food preferences and habits, and their family’s socioeconomic status.

To elucidate the neural mechanisms of such age-related changes in taste preference and sensitivity, electrophysiological experiments examined taste response characteristics of chorda tympani nerves. These nerves mediate gustatory information from the tongue to the brainstem. The researchers observed no significant differences in activity of the chorda tympani nerves by taste stimuli across the different age groups.

This research suggests parental home food preparation may influence children’s food intake patterns, even when children are eating outside the home. Future research studies are needed to see whether encouraging increased amounts of home food preparation or teaching parents food preparation skills will improve children’s eating habits.

“Even after controlling for family income and whether or not children had a parent at home full time, we found that children whose parents spend more time cooking make better choices,” Shehan added. “Our food preferences develop early in life, so getting young children to eat nutritious foods can help them stay healthy in the long run.

What we serve at home appears to develop taste preferences in children and that’s important. We all know kids love chocolate chip cookies, but that broccoli you’re preparing, or that whole grain pasta with vegetables that they really love — they’re going to look for those foods when they aren’t at home, too. And for every parent that’s struggled to find the time to put a home-cooked healthy meal on the table at the long day, that’s a great motivation to continue those healthy habits for the whole family!

http://www.sciencedaily.com/releases/2014/07/140729224914.htm

Third annual Kids’ State Dinner (yes there is one) promotes healthy eating and features the recipes of prize-winning junior chefs

Screen Shot 2014-07-22 at 1.09.30 PMFor the last three years, our President and First Lady have been hosting a yearly Kids’ State Dinner. This little-known event is just one of the fun, interesting and effective ways Michelle Obama has found to promote healthy eating and fitness to our nation’s youth. The guests at the “dinner” (which is actually a lunch) are the winners of a yearly contest that invites kids across the nation to develop their own healthy recipes and submit them for the opportunity to dine at the White House with the First Family. It’s hands-on, engaging and offers a once-in-a-lifetime prize!

Chef Elena Hirsch’s winning omelet recipe—aptly titled “Barack-oli and Mich-room Obama-let” —landed the 11-year-old her seat at this annual event.

Hirsch is one of the winners of the 2014 Healthy Lunchtime Challenge contest. The contest asks children ages 8 to 12 to submit healthy lunchtime recipes of their own creation. Winners and their parents or guardians are then flown to D.C., put up in a hotel, and entertained at the Kids’ State Dinner, which is hosted by first lady Michelle Obama and organized by Epicurious, the Department of Education, and the Department of Agriculture.

This year’s winners—who hail from all 50 states, the District of Columbia, and three U.S. territories—beat out close to 1,500 other entrants to come to the White House, where they were treated to a special performance from Disney’s “The Lion King” musical and a lively address from President Barack Obama.

“First of all, we have a lot of state dinners around here,” the president quipped. “They’re not always as cheerful and fun as this.”

Obama also revealed his greatest food weakness — chips and guacamole. Although his jokes yesterday might have led you to believe it was a shared milkshake.

Michelle vowed to give up french fries, her greatest food weakness, during her speech.

Notwithstanding its name, the Kids’ State Dinner is actually lunch—(after all, “State Lunch” doesn’t exactly scream presidential)— and the noontime menu features several of the winning recipes. This year, that included chicken lettuce wraps, tomato cucumber salad and “Tropical Strawberry Banana Secret Smoothies.”

The 54 winning recipes were judged based on taste, creativity, affordability, chef’s personal story, and, of course, Michelle’s pet project — MyPlate nutritional standards.

Chef Tess Boghossian, 11, from Illinois won for her healthy rendition of a soup served at Abraham Lincoln’s inauguration.

Chef Elena, creator of the “Obama-let,” said that it took her five days to come up with an omelet recipe that honored the members of the first family. In addition to “Barack-oli” and “Mich-rooms,” her recipe calls for car-MALIA-ized onions and butternut SquASHA, in honor of first daughters Malia and Sasha. All that was missing was first dog Bo.

FoodFacts.com can recall plenty of research that links involving children in a healthy lifestyle to their positive response to healthy foods and healthy habits. In addition to the idea that the Healthy Lunchtime Challenge is a great project that involves kids in the process of making healthy choices, it also makes that process truly memorable for them! What a great event and what a great way to make a healthy impression on the kids of our country!

http://redalertpolitics.com/2014/07/18/michelle-obama-uses-third-annual-kids-state-dinner-contest-promote-healthy-eating-promises-give-french-fries/

McDonalds doesn’t want kids to see Ronald McDonald eating a Big Mac

RonFood marketing to kids is a very controversial subject. There have been many different studies done that do show that all the characters and computer games and TV commercials influence kids to beg their parents for foods we’d probably rather they not eat. And there have been many “agreements” between food companies that have them pledging to change their marketing strategies when it comes to bad food and kids. Most of those pledges aren’t technically broken, as food companies find different ways to get their messages across to the youngest among us. Fast food companies make attempts at making their children’s meals healthier, but somehow or another those fries seem to sneak back into that Happy Meal. Are the food companies intentionally sidestepping responsibility? And what about that Happy Meal anyway?

When Ronald McDonald was first introduced to America in the 1960s, he wore a magic belt that dispensed an endless supply of hamburgers.

But today, according to both food advocates and McDonald’s CEO Don Thompson, America’s most recognizable clown won’t go near a Big Mac.

“You don’t see Ronald McDonald in schools. You don’t see him eating food,” Thompson said Thursday at the company’s annual shareholder meeting, according to multiple reports.

This, health activists say, is so McDonald’s can deflect criticism that it willfully markets the unhealthy food to children.

“They think that by not having him consume the food, it’s not encouraging kids to patronize the brand,” said Jesse Bragg of Corporate Accountability International, a food advocacy group that has been pushing for Ronald’s retirement for years.

In the past, said Bragg, McDonald’s has been criticized for having Ronald visit schools to teach phys ed and appear in connection with charities that work on behalf of sick children.

The company has kept Ronald at arm’s length from its food for years now, nutrition advocates say.

“At least since they joined the Better Business Bureau program in 2006, they’ve been saying they wouldn’t use Ronald McDonald to sell food,” said Margo Wootan of the Center for Science in the Public Interest, a group that says it helped persuade McDonald’s to join an inititative run by the BBB that sets nutrition standards for advertising food to children under 12.

And Ronald’s abstemious habits may go back much further than that. Geoffrey Giuliano, who portrayed Ronald in public appearances in the late 1970s and early 1980s and is today an outspoken critic of the company, once said in an interview that he “was never allowed to eat the food” while in character because it would have been “unseemly.”

In 2007, Jim Skinner, then CEO of McDonald’s, told Reuters that “Ronald McDonald has never sold food to kids in the history of his existence.”
When asked if it was official policy to keep Ronald McDonald away from the food he was created to promote, McDonald’s spokeswoman Becca Hary said only that “when Ronald McDonald appears in public, he is focused on spreading joy and smiles.” Hary declined to comment on how long this has been the case.

Marketing experts say it doesn’t really matter whether Ronald is ever actually seen eating in public: Kids will still associate him with Big Macs and Happy Meals.

“Kids are hardwired to think that he equals McDonald’s,” said branding strategist Adam Hanft, founder of the marketing firm Hanft Projects.
“There’s a test in marketing where they put people under a full magnetic resonance imaging machine, like a brain scan essentially, and they show people images, and different parts of the brain light up,” Hanft said. “If you showed kids Ronald McDonald, all the reward centers of the brain would go crazy like July 4th. Because he equals the hamburger.”

Ronald McDonald doesn’t sell food? His sole purpose is to spread joy and smiles? FoodFacts.com doesn’t remember Toucan Sam eating Froot Loops. Snap, Crackle and Pop never ate Rice Krispies. They still sold products. Ronald McDonald isn’t an ambassador of goodwill — he’s the mascot for McDonald’s hamburgers. That’s not a smiley face embroidered on his pocket — he wears the golden arches on his jumpsuit.

Come on McDonald’s, we may be gullible, but we are smart enough to understand why the big guy exists. And even if the kids don’t realize it, when they see him they ask their moms for a hamburger.

http://www.huffingtonpost.com/2014/05/28/ronald-mcdonald-is-never_n_5380825.html

Childhood obesity: there’s more than a physical price to pay

Cost of Childhood ObesityWhile there has been some good news recently regarding the obesity crisis, there’s still a long way to go. With about one in every three children and teens in the U.S. either overweight or obese, there are many health concerns related to childhood obesity. This life-altering condition is a burden for the millions of children affected by it, both emotionally and physically.

Now, we’re learning more details about the financial burden as well.

For the first time, the costs of the condition, called “one of the most serious public health challenges of the 21st century” by the World Health Organization, have been quantified by researchers. The findings are shocking: The epidemic has an estimated $19,000 price tag per child.

The cost analysis was led by researchers at the Duke Global Health Institute and Duke-NUS Graduate Medical School in Singapore, who measured direct medical costs, such as doctors’ visits and medication. Additional costs, such as lost productivity due to obesity, were not included.

The figure becomes more frightening when the number of obese children in the U.S. is taken into account: Lifetime medical costs for 10-year-olds alone reach $14 billion.
With this new research, the incentive to reduce childhood obesity comes with economic benefits in addition to health, said Eric Andrew Finkelstein, the lead author of the study.
“These estimates provide the financial consequences of inaction and the potential medical savings from obesity prevention efforts that successfully reduce or delay obesity onset,” he said.

Though the Centers for Disease Control and Prevention released numbers last year touting a surprising 43 percent drop in obesity rates among two- to five-year-olds in the last decade, they don’t take into account the bigger picture. Obesity rates still go up as children age. The condition is also associated with premature death later in life and remains a global epidemic.

FoodFacts.com tries to keep our community up to date with news and research regarding the obesity crisis. As we said, there’s still so much work to do. As our children’s caregivers, it’s up to us to begin healthy habits for them right from the start. Fresh, real foods and plenty of activity should help to set them up for a healthier life that doesn’t include the emotional, physical and financial problems connected with obesity.

http://www.takepart.com/article/2014/04/12/childhood-obesity-epidemic-costing-almost-20000-child