There are certain things in the world we take for granted. The sun rises in the morning and sets in the evening. Summer is baseball season. Leaves turn color in the fall. Fourth of July brings fireworks shows. And ice cream melts.
Oops, we better cross that last one off the list.
Just over a week ago, a concerned mother in Ohio made big news of the fact that Wal-Mart’s Great Value ice cream sandwiches lack the ability to do what all the others can: melt.
Christie Watson just told WCPO in Cincinnati that her son recently left one of the unwrapped Wal-Mart sandwiches outside in 80 degree F heat for 12 hours and it hadn’t melted.
“I thought that’s quite weird,” she said. “So I looked at the box, and it doesn’t say artificial ice cream. It says ice cream.”
The same thing happened to another sandwich that Watson then left out overnight. She said, “Monday I came out and looked at it, and there was still ice cream there. So I thought to myself: What am I feeding to my children?”
So WCPO, as broadcasters are wont to do, performed its own more extensive experiment, leaving one of the Wal-Mart ice cream sandwiches out in the sun for a few hours, along with a Klondike bar and a pint of Haagen-Dazs.
Not surprisingly, reported the station, “The Wal-Mart sandwich [shown above], though it melted a bit, remained the most solid in appearance, and still looked like a sandwich.”
The others melted away. that might be because the others don’t contain the additives that Wal-Mart’s ice cream sandwich do.
According to a cursory look at Wal-Mart’s website, Great Value sandwiches contain just sugar, milk, cream, buttermilk, whey and corn syrup. But Wal-Mart’s product also contains “1 percent or less of mono- and diglycerides, vanilla extract, guar gum, calcium sulfate, carob bean gum, cellulose gum, carrageenan, artificial flavor and annatto for color.”
Just like the no-drip ice cream that Cold Stone Creamery introduced in 2009, Wal-Mart’s sandwiches make use of a modified food starch that makes their ice cream more like pudding.
“The modified food starch that sets instant pudding caused the resulting blend to gel rather than liquefy,” New York Magazine reported about Cold Stone’s product.
Wal-Mart wasn’t very forthcoming about the additives though. It released the following statement that totally avoided the subject:
“Ice cream melts based on the ingredients including cream. Ice cream with more cream will generally melt at a slower rate, which is the case with our Great Value ice cream sandwiches. In the frozen aisles, Great Value ice cream sandwiches are one of the top sellers, and we are glad to be able to offer a great treat that families love.”
What Wal-Mart is trying to say that their ice cream contains more cream than, Haagen Dazs. This isn’t very likely since Haagen Dazs vanilla ice cream contains just five ingredients: Cream, Milk Nonfat, Sugar, Eggs Yolks, Vanilla Natural. Great Value Ice Cream Sandwiches (also containing vanilla ice cream) contain 51 ingredients. That’s right — 51. Here’s the list from the FoodFacts.com site:
Ice Cream: Milk, Cream, Sugar, Corn Syrup,Buttermilk, Whey, Mono and Diglycerides, Guar Gum,Calcium Sulphate, Carob Bean Gum, Polysorbate 65,Carrageenan, Flavors Natural, Annatto, Ice Cream,Milk, Cream, Sugar, Corn Syrup, Buttermilk, Whey,Mono and Diglycerides, Guar Gum, Calcium Sulphate,Carob Bean Gum, Polysorbate 65, Annatto, Added For Color, Baking Soda, Caramel Color, Carrageenan,Cocoa, Corn Syrup, Cottonseed Oil Partially Hydrogenated, ), Soybeans Oil Partially Hydrogenated, Salt, Soy Lecithin, Sugar, Vegetables Shortening, (, Corn Flour Yellow, Mono and Diglycerides, Flavors Natural, Chocolate Wafer, :, Corn Sugar, Corn Starch Modified, Flour Unenriched Bleached
We’re pretty positive that the reason the Great Value ice cream sandwiches don’t melt has absolutely nothing to do with the idea that they contain more cream. Oh — and we also don’t want to eat ice cream with 51 ingredients.
Nope, in our world, we want the fact that ice cream melts to remain on the list of things we take for granted that will never, ever change. We also don’t want to have to repeat Christie Watson’s question, “What am I feeding my kids?” and come up with an answer that’s 51 ingredients long.