This year, McDonald’s has decided that it won’t be doing its usual national roll-out of the “beloved” McRib sandwich. It’s currently leaving it up to individual franchise owners to decide whether or not to include it on their menu.
We hear year after year after year how many millions of consumers are die-hard devotees of this strange and unusual “rib” sandwich. We must admit we don’t know any of these consumers personally. And we do have difficulty imagining the existence of a large army of people clamoring for this “rib that isn’t a real rib” sandwich. It is our guess that we’ll have a better read on how many devoted fans the McRib really has after the numbers of franchisees offering the sandwich at the end of 2013 is counted up. But we are guessing that the release of this photo picturing the raw, frozen McRib may have something to do with an unexpected downturn in that number.
Do you want to eat that?
We sure don’t! O.k. FoodFacts.com didn’t want to eat it before we saw that photo. That’s because we’re pretty well-versed in its contents. The ingredient list here is far from pretty:
McRib Pork Patty (Pork, Water, Salt, Dextrose, BHA, BHT, Propyl Gallate, Citric Acid) , McRib Bun (Flour Enriched [Wheat Flour Bleached, Barley Malted Flour, Niacin, Iron Reduced, Thiamine Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid (Vitamin aB)] , Water, Yeast, Corn Syrup High Fructose Contains 2% or less of the Following: (, Salt, Corn Meal, Wheat Gluten, Soybean(s) Oil, Soybean(s) Oil Partially Hydrogenated and/or, Ammonium Sulfate, Calcium Propionate, Calcium Sulphate (Sulfate), Cottonseed Oil, Dextrose, Dough Conditioner(s) [Sodium Stearoyl Lactylate, Datem, Ascorbic Acid, Azodicarbonamide, Mono and Diglycerides, Ethoxylated Mono-And Diglycerides, Monocalcium Phosphate, Enzyme(s), Guar Gum, Calcium Peroxide] , Barley Malted Flour, Soy Flour, Soy Lecithin, Sugar, Wheat Flour Cultured) , McRib Sauce (Water, Corn Syrup High Fructose, Tomato(es) Paste, Vinegar Distilled, Molasses, Flavor(s) Natural Smoke, Food Starch Modified, Salt, Sugar, Beet(s) Powder, Caramel Color, Garlic Powder, Onion(s) Powder, Sodium Benzoate, Soybean(s) Oil, Spice(s), Xanthan Gum, Pepper(s) Chili) , Pickle Slices (Cucumber(s), Water, Vinegar Distilled, Salt, Calcium Chloride, Alum, Potassium Sorbate, Flavor(s) Natural, Polysorbate 80, Turmeric Extractives) , Onion(s) Slivered
But now we have this pre-cooked visual to accompany this very disturbing ingredient list.
The image of this indistinguishable frozen white slab JUST HAS to turn at least some consumers off to the concept of consuming one sandwich that contains well over 70 ingredients (a whole host of them being REALLY bad), 26 grams of fat (including 50% of your RDI of saturated fat) and 980 mg of sodium.
Let’s face it, the McRib really never had anything going for it in terms of healthy eating. After the release of this image, honestly, it has even less.