FoodFacts.com has been following the lawsuits that have been filed against various food manufacturers based on misleading labeling. Today, we have some news regarding one of those suits that was brought against General Mills by the Center for Science in the Public Interest and a consumer protection law firm.
It focused on Strawberry Naturally Flavored Fruit Roll-Ups – which actually aren’t made with any strawberries. That’s right, no strawberries at all – just pears from concentrate and some “natural flavors,” so they can taste like strawberry.
The settlement of the lawsuit requires General Mills to market this product differently than they have been. As long as the product does not contain actual strawberries, the new labels cannot include any images of strawberries. In addition to this important fact, as long as the packaging reads “Made with Real Fruit,” General Mills is required to state the actual percentage of real fruit included in the product. The Center for Science in the Public Interest feels that this requirement will give consumers a more honest definition of the food product they are purchasing. Many purchasing these products currently believe they are made completely or mostly from fruit. While the most honest labeling for the product would be Pear Naturally Flavored Fruit Roll-ups, the removal of strawberry images from the packaging is certainly a more accurate representation.
While these changes aren’t required to take effect until 2014, FoodFacts.com is encouraged that there is actual progress being made in labeling the products in our food supply in a more honest manner. The Center for Science in the Public Interest has been behind other labeling changes and advertising issues. They’ve been behind agreements with Kellogg’s regarding improvements made to the products they manufacture that are specifically targeted to children as well as the removal of partially hydrogenated oils from Kentucky Fried Chicken.
FoodFacts.com will continue to keep our community updated on other developments in the numerous lawsuits against food manufacturers that may help consumers make more educated food choices free from misleading product claims.